Sans serif fonts are used in this McGill's weekly bus ticket, this makes the ticket readable and legible. The use of different weights and scales highlights the important information within the ticket and the capital letters used at the start of every word signifies a different piece of information.
The most prominent piece on this design is the date in which the ticket expires and the zone of the bus route, this has been done because the driver needs to be able to read the date so that it is obvious to them when a new ticket must be purchased and the zone is so the price can be calculated. The type is centre alignment and the date and zone have a bold weight when the rest is regular.
The ticket is mainly used by students and business people mostly, this is why I think different coloured boxes are down the right and left side of the ticket as to appeal to everyone, however I do think a boarder of squares should be used rather than just down two sides as to appeal to children as well. The need of this item is so there is proof that you have actually purchased a unlimited travel ticket for the week and the date is also proof of this fact. I feel there is to much information on the ticket which is not required e.g. the information on the bottom of the ticket.
There's no analysis of the actual user for this ticket...the bus driver. That's crucial to this exercise...I'm not sure how important it is that children like the way the ticket looks...and you've done nothing here to convince me that there is.
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