Tuesday, 29 November 2011




For this project I picked the band ‘Admiral Fallow’, the reason at first was because I enjoyed the sound of their music but after studying them I realised;  I also liked their style they have for their album cover which is; simple, clean and neutral colours are used and also the venues which they have played at e.g T in The Park. One of the main things I noticed was the amount of times the band dressed appropriately for Glasgow weather, e.g in winter clothing, and this is what I decided to use as my data. I analysed twenty photographs of the band, these ranged from promotional to live shots, and at first I mainly focused on pieces of clothing which are worn during the winter to emphasise the kinda of weather Glasgow has. I then decided to add T-shirts to the data, again to highlight the weather conditions of Glasgow, this was mainly found in shots of the band when they were performing live. 
I used images of clothing to portray the amount of times that the band wore that particular item and the illustrated outline used to highlight the times when they did not. I thought this would be an interesting way to show the information that was collected and it also clearly highlights the difference between the amount of times the different items were worn. I used images were the clothing had a material which was a neutral colour, this was to highlight the band’s style for their promotional merchandise, e.g posters, and also for their own choice of clothing in the photographs, e.g the green hat is the lead singer/ songwriter Louis Abbott as he wears a green knitted hat, and the female singer wears patterned scarfs. I arranged the images in the order that the band stand in whilst on stage; the T-shirt is the cello player, the winter coat is the drummer, the hat is the lead singer, the scarf is the female singer and the rain coat is the bandmate who plays the clarinet. This is also why have I drawn a platform to portray a stage. I kept the background white, so the illustrations could be seen clearly and to go with the neutral style that I am trying to portray in the design. The font is I used was Baskerville the reason for this was because the band name is typed using a serif font, so I picked one that I felt best portrayed band’s style. By studying their posters and their album cover I could see that the kerning of the type is tight and the tracking is negative so I interpreted this into my design. I made certain words in my explanation bold to highlight key points in my information. 

Wednesday, 16 November 2011

Infographics

The poster has to be read for it to be completely understood, it is clear that the main theme of the poster is obesity, this can be seen from the image used and the title at the top of the poster. There is too much information, which makes you loose interest and get bored looking at the poster. The viewer can see that there is a clear focus of the topic obesity but is does not focus on a particular part or fact of obesity. If there was no image or title you would not be able to understand what the poster was about unless you read all the information. If you read the information then you do start to learn something but there is too many facts and information that the user gets bored and forgets what they have read. By using the image it does slightly engage the user as it catches your eye therefore draws to the poster but then the amount of information makes it uninteresting unless the topic is something that particular interests them.  The target user would be people who are in a waiting room at a hospital/doctors, the relationship is informative, as the designer wants to make the user aware of this growing problem. 
The space has been completely filled with type and there is not a clear layout, the design looks unorganised and the designer has just tried wrapped the type around the image in the centre of the page. There is not a clear hierarchy as the title is the same size as the percentages and then the reset of the type is a variety of sizes. The boldness of the type may convey a meaning and a link to obesity but it is not clear if this is intentional or not. It is not clear if the type has been used meaningfully or formally. An image of someone who is obese communicates the theme of the poster and is the first thing you see, so if that image was not there then it would not be clear as to what the poster is about. A literal image is used which is also symbolic as it portrays the theme. The form would be described as organic, the designer choosing this affects the understanding of the poster as it shows you the main topic of the design. 
Some of the type is in green and some is it surrounded in a green rectangle with white type, this makes the poster look quite clean which gives the impression that it would be in a doctor's waiting room. The style of the design makes the interpretation look quite messy and  unorganised. The designer was either given this topic or chose it themselves, they would have collected research first of all and then developed the data in order to pick the most important and interesting facts they would have used for the design. This would then have been developed into design concepts and then it would have been completed .