Wednesday, 16 November 2011

Infographics

The poster has to be read for it to be completely understood, it is clear that the main theme of the poster is obesity, this can be seen from the image used and the title at the top of the poster. There is too much information, which makes you loose interest and get bored looking at the poster. The viewer can see that there is a clear focus of the topic obesity but is does not focus on a particular part or fact of obesity. If there was no image or title you would not be able to understand what the poster was about unless you read all the information. If you read the information then you do start to learn something but there is too many facts and information that the user gets bored and forgets what they have read. By using the image it does slightly engage the user as it catches your eye therefore draws to the poster but then the amount of information makes it uninteresting unless the topic is something that particular interests them.  The target user would be people who are in a waiting room at a hospital/doctors, the relationship is informative, as the designer wants to make the user aware of this growing problem. 
The space has been completely filled with type and there is not a clear layout, the design looks unorganised and the designer has just tried wrapped the type around the image in the centre of the page. There is not a clear hierarchy as the title is the same size as the percentages and then the reset of the type is a variety of sizes. The boldness of the type may convey a meaning and a link to obesity but it is not clear if this is intentional or not. It is not clear if the type has been used meaningfully or formally. An image of someone who is obese communicates the theme of the poster and is the first thing you see, so if that image was not there then it would not be clear as to what the poster is about. A literal image is used which is also symbolic as it portrays the theme. The form would be described as organic, the designer choosing this affects the understanding of the poster as it shows you the main topic of the design. 
Some of the type is in green and some is it surrounded in a green rectangle with white type, this makes the poster look quite clean which gives the impression that it would be in a doctor's waiting room. The style of the design makes the interpretation look quite messy and  unorganised. The designer was either given this topic or chose it themselves, they would have collected research first of all and then developed the data in order to pick the most important and interesting facts they would have used for the design. This would then have been developed into design concepts and then it would have been completed . 

1 comment:

  1. "There is too much information, which makes you loose interest and get bored looking at the poster." Assuming you mean lose, not loose, I hate to think what goes through your head when confronted with a book if you think this has too much information on it...that's not really a valid point...saying some of the information was superfluous and identifying it would be a valid argument, your opinion that it's too much is not.

    This is a really poor assessment of the piece and shows you do not understand a lot of the typographic themes essential to this module like hierarchy. Clearly if the poster says OBESITY largely at the top, you'd understand that it was the topic without the fat man...And by having percentages large and other text smaller - well, there's a hierarchy there.

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