Tuesday, 11 October 2011

Alignment Exercise




When she states "not 'How it should look?" but 'What must it do?' and to that extent all good typography is modernist". I agree with this point that the type must do something such as communicate a particular meaning or emotion, and that it must be readable however I do feel that sometimes is also how the font should look and that it should look good for a certain design as to catch the eye of a viewer/reader. 
I also agree with the idea she gives that for a book the type should almost be invisible, and just there for the purpose to be read. The example she uses is ' I have a book at home, of no visual recollection whatever as far as its typography goes; when I think of it, all I see is the Three Musketeers and their comrades swaggering up and down the streets of Paris.' I believe that a good type should be used on the cover of a book as to draw the reader in but the one used for the main body text should be used to read and the reader should be more interested in the story being told than the type which has been used to tell it. 

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